Emphasis is used for the focal point, to make an element stand out. This principle has a similar function with contrast – to attract the viewer’s eye to a particular area. Elements that are best for contrast include colors, shapes, sizes, positions, fonts, and textures. Play with the basic types of contrast. ![]() Use just one or two typefaces in your design to avoid diluting it. Thus, put more emphasis on certain elements to make them stand out.
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